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Hi there! 👋

Senior Product Designer | 17+ years in UX & systems design | Web3, identity & music tech

I am an architect-turned-designer with deep experience in user experience, interaction design, and digital product systems. My strength lies in simplifying complexity into intuitive, elegant products that balance aesthetics with usability. I thrive in fast-paced environments and enjoy working closely with small, motivated teams.


Profiles in Which I Shine

My expertise spans Product Design, UX/UI, Product Management, and Frontend Engineering. With 17+ years in startups, I’ve specialized in user-facing product development and design systems grounded in architectural thinking.


Core Competencies

🍬 UX & UI Design

Design intuitive, engaging experiences with strong flows, spatial logic, and scalable design systems.

🍭 Product Design & Strategy

Translate high-level goals into actionable design decisions, ensuring usability and business alignment.

🍫 Systems Thinking

Architectural mindset applied to design: scalability, consistency, and user-centricity.

🍩 Web3 Design

Over 5 years designing decentralized products:

  • SSI wallets & registries
  • NFT experiences & composability
  • DAO governance tools
  • On-chain art experiments

Selected Work

  • SONGS (2024–now) – Designed end-to-end UX for music royalties platform; 300+ DAUs, 10K+ SongShares sold, 2.5K+ tracks monetized, 96% crypto newcomers onboarded.
  • Gataca (2018–22) – Design lead. Created SSI wallet & full design system adopted by enterprise clients in Europe & LatAm.
  • Metamarco (2021–22) – Designed experimental on-chain art UX using ERC-721 composability.
  • Replit (2014–17) – Co-founder & design lead. Designed video-based Q&A platform, raised seed funding.

Professional Approach

I bring together design, product, and technical knowledge into a flexible toolkit:

  • Build elegant, human-centered design systems
  • Simplify complexity into user-first experiences
  • Deep collaboration with engineering & product
  • Pragmatic decision-making under evolving roadmaps
  • High communication skills; experienced leading 10–30 person design and product teams

I thrive at the intersection of art and technology, creating products that are functional, scalable, and inspiring.


Beyond Work

  • ☕ Coffee Enthusiast: Run a monthly coffee-buying group with 40+ members.
  • 🎧 Music Producer & DJ: Active in Europe’s underground scene; support festivals (5K–10K attendees) with scenography and production.
  • 🎨 Arts Involvement: Connected to creative ecosystems in Lisbon, Madrid, Barcelona, and Berlin.

Some projects:

January, 2024 - Ongoing

A layer of RWA tokenization thought to improve the way in which the music industry operates for everyone.

Co-founder. Building sovereing tools for the music industry.

Skills:

  • Protocol design
  • Designer
  • Frontend Dev
  • Solidity dev

January, 2023 - August, 2023

As a core member of Nation3DAO, we have constructed the foundational layer of the proposed legal structure for an Internet Nation State. The protocol, abstracting from any traditional Nation State's legal model, proposes a sovereign framework to establish collateralised disputable legal agreements between one or more parts within an Internet-native jurisdiction.

Skills:

  • Codesign Product
  • Frontend Dev
  • Protocol co-work
  • Abstracting the complexity of an actual legal system into what could it be an on-chain global legal layer.
  • Traducing the protocol layer into a set of usable elements
  • Build the design system

Learnings:

  • Idealism is effective for assembling teams and creating visionary goals (north stars), but not for setting practical internal objectives.
  • Cryptocurrency is a fantastic engine for capital formation; however, the user experience (UX) needs to be refined.
  • Innovative ideas that disrupt long-established models should be developed with a long-term perspective in mind.

July, 2022 - Ongoing

Agency is a collective venture builder focused on investing our time in advancing web3 products and services.

A Sub-DAO built under the hood of D_D in order to funnel in the quality developers and offer services to other entities.

  • Co-Founder
  • Lead the DAO proposal.
  • Organize and develop the way to make the mission a reality.
  • Develop the business relationships and basic steps to build the trust necessary for the collective to work as a company.
  • Develop the pathways of trust in the builders' collective to make it happen.

March, 2022 - June, 2022

  • Web3 Consultant.
  • Solidity developer.
  • Built solidity template for custom "on-deploy" dynamic ERC-721 implementation.
  • Built Frontend engine to allow end-users sovereing contract deployments.

February, 2021 - April, 2021

Finalists for a hackathon with a NFT modelled experience playing with the possibilities of the NFT as a vehicle as a mix of a DEFI project and gaming.

  • Lead project design and development.
  • Research of other NFT use cases and set them in practice
  • Develop customized nested NFT contracts for each NFT type
  • Design the NFTs representation

September, 2019 - May, 2022

  • Product Design Lead
  • Frontend Lead (Mobile & Web)
  • Build the rails for the long term Design System of the company.
  • Traduce the complexity of SSI (Self Sovereing Identity) technology to a usable product.

September, 2021 - January, 2022

In my research on the intriguing outcomes of utilizing ERC-721 technology in art, I explored the concept of fully collaborative art. This concept is based on the idea that we can now emulate the eternal nature of physical art in the digital realm, but with all the enhanced capabilities that digitalization offers. However, it's still early days, and to achieve digital permanency, we are restricted to publishing directly on the blockchain rather than using any other digital storage methods.

The exploration focused on what could be achieved with the "on-chain" aspect, where the pure data held directly on the blockchain represents an artwork. This artwork could then be composed of many pieces that together form a higher-level piece. Interestingly, the ownership of the higher-level piece can differ from that of the lower-level ones.

The dynamics continue to evolve. As the digital nature of the artwork allows for its endless mutation while remaining eternal, we see ever-changing digital artworks owned by multiple individuals.

Forever changing digital artworks owned by many can now exist.

  • Ideation of how collaborative digital ownership could be represented.
  • Design and build custom NFT smart contract
  • Design and build custom website to interact with it.

February, 2019 - January, 2020

A plug & play AI guided selling engine that offered you, customised for your needs the fastest path to your desired product in the ecommerce plugged. A selling tool to ease up the online product decission flow.

My role here was to on one side make the product something to be able to understand in its full complexity. Permit the product to be flexible enough to be able to be integrated with any ecommerce already existing. Load the set of products and permit the owner to create the experience for the end user as it was desired.

  • Product Design Lead
  • Frontend (Adming & Web)
  • Build Design System for the platform.

January, 2018 - December, 2018

A couple of years working with a venture builder agency building a few startups and projects.

  • Product
  • Product Design Lead
  • Frontend Lead
  • Craft base design systems

January, 2014 - July, 2017

My first entrepreneurial venture was with Replit, which was akin to Quora, but with videos, during a time when short video communication was still finding its place in the social networking landscape. Our competitors included Vine, Whale App, and Periscope.

Replit offered both a web and mobile experience that allowed users to engage in short, public, and private video conversations structured similarly to a forum. Users could navigate through a mixture of threads and conversations based on the topics they followed.

Skills:

  • Co-Founder & CEO
  • Product & Frontend

Lead the project creation, conceptualisation, raising money, product, team, hiring. Designed and built the first version of the product.

Learnings:

  • Entrepreneurship is hard but amazing if you enjoy it, is not thought in school, and is a constant learning curve.
  • The environment and network matters as much as delivering and fast iterations.
  • Software is reinventing all previous communication models but re-shaped to mobile experiences.

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