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CV
Hi there! 👋
I'm a creative and tech-oriented mind, focused in the practical applications of web3. Former architect turn in to tech 14 years ago.
I have experience building & driving the whole tech product stack around Governance, digital arts, and digital identity.
+14 years working in tech startups, specialized in the user side of the build up scale. Concept, Product, Frontend.
+5 years working in full spec web3 products, from wallets to full set protocols. Building in self sovereing digital identity, NFT experiences, DAOs and governance implementations. etc
The other side of me:
☕️ - I'm a fanatic of good coffee. (Seriously, I have a monthly coffee buying group with +40 people)
💿 - I love music in all its forms. I DJ and produce electronic music for fun, and I'm deeply rooted in the underground electronic music scene in Europe. I used to produce & promote small underground parties, and help a couple small festivals (5k-10k people) with stage scenography and general production.
🎨 - I'm also deeply involved in the Arts Ecosystem in Europe, spanning across Lisbon, Madrid, Barcelona, and Berlin.
Profiles in which I shine:
Product development is my specialty, encompassing roles such as Product Engineer, Design Engineer, Product Designer, and Product Manager. I am adept at both working within and leading these roles.
For me, the significance of a project comes first; fitting into these roles follows naturally.
+14 years working in tech startups,specializing in the user-facing aspects of scaling up. My areas of expertise include Product Development from zero to market, Product Design, and Frontend Engineering.
+5 years working on comprehensive web3 products, ranging from wallets to complete protocol sets. I've worked in SSI (Self Sovereing Identity) solutions, NFT experiences, DAOs, and complex governance protocol implementations, among others.
Intro:
Possessing a robust creative and process management oriented background as a former architect and over 15 years of self-taught technical expertise building, designing and working in early stage tech start-ups, I code in several languages I understand the business, product and technical language to engage in deep technical, design, product or business conversation. With more than 14 years of experience in tech products, I have built, designed, and led products in various areas of the field. I'm used to wear many hats. I enjoy solving problems.
I thrive at the intersection of arts and tech, creating exceptional user experiences, and simplifying complex technologies and procedures into making them easy and appealing. Knowing what can be done technically in all the steps of the building process and what will the user will understand and perceive. I'm used to take decisions based on available manpower to time deadlines in uncertain timelines and product roadmaps.
I have collaborated with early and mid-sized startups over the last 15 years, focusing on complex UX products to make them user-friendly and comprehensible.
In the early days of web3, before it was even known as such, I became both a builder and advocate for its future, as well as for the profound societal changes this technology promises. Enhancing user experience is the next frontier in this ecosystem, and I am focused on developing the technologies that make these advancements possible while preserving sovereignty throughout the process.
I've worked with products in Web3 Identity, Arts, DAOs and with cutting-edge protyted governance systems.
Some projects:
January, 2024 - Ongoing
"A Simple, Transparent and Open Kit for the new music market"
Co-founder. Building sovereing tools for the music industry.
Skills:
- Protocol design
- Designer
- Frontend Dev
- Solidity dev
January, 2023 - August, 2023
As a core member of Nation3DAO, we have constructed the foundational layer of the proposed legal structure for an Internet Nation State. The protocol, abstracting from any traditional Nation State's legal model, proposes a sovereign framework to establish collateralised disputable legal agreements between one or more parts within an Internet-native jurisdiction.
Skills:
- Codesign Product
- Frontend Dev
- Protocol co-work
- Abstracting the complexity of an actual legal system into what could it be an on-chain global legal layer.
- Traducing the protocol layer into a set of usable elements
- Build the design system
Learnings:
- Idealism is effective for assembling teams and creating visionary goals (north stars), but not for setting practical internal objectives.
- Cryptocurrency is a fantastic engine for capital formation; however, the user experience (UX) needs to be refined.
- Innovative ideas that disrupt long-established models should be developed with a long-term perspective in mind.
July, 2022 - Ongoing
Agency is a collective venture builder focused on investing our time in advancing web3 products and services.
A Sub-DAO built under the hood of D_D in order to funnel in the quality developers and offer services to other entities.
- Co-Founder
- Lead the DAO proposal.
- Organize and develop the way to make the mission a reality.
- Develop the business relationships and basic steps to build the trust necessary for the collective to work as a company.
- Develop the pathways of trust in the builders' collective to make it happen.
March, 2022 - June, 2022
- Web3 Consultant.
- Solidity developer.
- Built solidity template for custom "on-deploy" dynamic ERC-721 implementation.
- Built Frontend engine to allow end-users sovereing contract deployments.
February, 2021 - April, 2021
Finalists for a hackathon with a NFT modelled experience playing with the possibilities of the NFT as a vehicle as a mix of a DEFI project and gaming.
- Lead project design and development.
- Research of other NFT use cases and set them in practice
- Develop customized nested NFT contracts for each NFT type
- Design the NFTs representation
September, 2019 - May, 2022
- Product Design Lead
- Frontend Lead (Mobile & Web)
- Build the rails for the long term Design System of the company.
- Traduce the complexity of SSI (Self Sovereing Identity) technology to a usable product.
September, 2021 - January, 2022
In my research on the intriguing outcomes of utilizing ERC-721 technology in art, I explored the concept of fully collaborative art. This concept is based on the idea that we can now emulate the eternal nature of physical art in the digital realm, but with all the enhanced capabilities that digitalization offers. However, it's still early days, and to achieve digital permanency, we are restricted to publishing directly on the blockchain rather than using any other digital storage methods.
The exploration focused on what could be achieved with the "on-chain" aspect, where the pure data held directly on the blockchain represents an artwork. This artwork could then be composed of many pieces that together form a higher-level piece. Interestingly, the ownership of the higher-level piece can differ from that of the lower-level ones.
The dynamics continue to evolve. As the digital nature of the artwork allows for its endless mutation while remaining eternal, we see ever-changing digital artworks owned by multiple individuals.
Forever changing digital artworks owned by many can now exist.
- Ideation of how collaborative digital ownership could be represented.
- Design and build custom NFT smart contract
- Design and build custom website to interact with it.
February, 2019 - January, 2020
A plug & play AI guided selling engine that offered you, customised for your needs the fastest path to your desired product in the ecommerce plugged. A selling tool to ease up the online product decission flow.
My role here was to on one side make the product something to be able to understand in its full complexity. Permit the product to be flexible enough to be able to be integrated with any ecommerce already existing. Load the set of products and permit the owner to create the experience for the end user as it was desired.
- Product Design Lead
- Frontend (Adming & Web)
- Build Design System for the platform.
January, 2018 - December, 2018
A couple of years working with a venture builder agency building a few startups and projects.
- Product
- Product Design Lead
- Frontend Lead
- Craft base design systems
January, 2014 - July, 2017
My first entrepreneurial venture was with Replit, which was akin to Quora, but with videos, during a time when short video communication was still finding its place in the social networking landscape. Our competitors included Vine, Whale App, and Periscope.
Replit offered both a web and mobile experience that allowed users to engage in short, public, and private video conversations structured similarly to a forum. Users could navigate through a mixture of threads and conversations based on the topics they followed.
Skills:
- Co-Founder & CEO
- Product & Frontend Lead the project creation, conceptualisation, raising money, product, team, hiring. Designed and built the first version of the product.
Learnings:
- Entrepreneurship is hard but amazing if you enjoy it, is not thought in school, and is a constant learning curve.
- The environment and network matters as much as delivering and fast iterations.
- Software is reinventing all previous communication models but re-shaped to mobile experiences.