Press Kit

Sergio Gordo is a Madrid-based artist whose multidisciplinary practice is born from the convergence of architecture, music, programming, and design. This unique combination of disciplines—honed over 15 years of building digital products and developing creative systems—enables him to craft interactive experiences where state-of-the-art digital technology becomes a canvas for new forms of expression and participation.

His artistic journey began in architecture, where he developed a deep understanding of spatial relationships and systems thinking. As a musician and DJ, he explored the relationship between sound, rhythm, and collective experience. As a programmer and designer, he mastered the tools to materialize complex interactive systems. This convergence of skills profoundly shaped his approach to creating total works of art—obras de arte total or Gesamtkunstwerk—particularly in his specialization in custom-made raving dancefloors conceived as complete experiential operas where code, space, sound, light, and collective energy converge.

Gordo's artistic practice spans multiple domains: generative art, total works of art for electronic music culture, blockchain-based artworks, interactive installations, and light art. Central to his work is the concept of the spectator as an integral source of the artwork itself—not merely a viewer but a participant whose presence and actions fundamentally shape the experience. Drawing from mathematical and computational approaches reminiscent of pioneers like Iannis Xenakis, he creates immersive environments that investigate the relationship between systems, emergence, interactivity, and creative expression. In his dancefloor works, music functions as one element within a larger experiential architecture where the audience's engagement is the essential creative force. His projects often explore themes of permanence, ownership, authenticity, and the evolving nature of digital culture in an increasingly decentralized world.

As the founder of Gordo Labs, he has developed experimental projects at the intersection of Web3, decentralized systems, and creative technology. His work has encompassed diverse areas including music distribution platforms, decentralized governance systems, digital identity frameworks, and visual experiments that push the boundaries of what's possible with generative systems. Each project serves as both a creative exploration and a technical investigation into how new technologies can enable novel forms of expression and interaction.

His practice is deeply informed by his experience building and designing products across various sectors. This unique position—simultaneously working as an artist, technologist, and product designer—allows him to approach creative work with a comprehensive understanding of both technical constraints and creative possibilities. He views technology not as a limitation but as an expanding canvas for artistic exploration.

In recent years, Gordo has focused on on-chain art and generative systems that exist permanently on blockchain networks, exploring questions of digital permanence, provenance, and the relationship between creator and creation. His work investigates how smart contracts can become creative mediums and how blockchain technology can reshape our understanding of digital ownership and cultural artifacts. Simultaneously, his practice of creating total works of art for electronic music culture continues to evolve—designing custom dancefloors as complete experiential systems where every element serves the collective journey.

Currently leading Studio Gordo, he continues to push boundaries in generative systems, obras de arte total for raving communities, experimental music platforms, and tools that enable new forms of creative expression. His ongoing work investigates how technology can expand rather than constrain artistic possibilities, always seeking the edges where computation meets creativity, where systems meet serendipity, and where individual expression meets collective experience.

Sergio Gordo is a Madrid-based artist whose practice is born from the convergence of architecture, music, programming, and design. This interdisciplinary foundation—spanning over 15 years of building digital products—enables him to craft interactive experiences where state-of-the-art digital technology becomes a canvas for new forms of expression and participation.

His artistic practice spans generative art, total works of art for electronic music culture (Gesamtkunstwerk), blockchain-based artworks, interactive installations, and light art. Central to his work is the concept of the spectator as an integral source of the artwork itself. Drawing from mathematical and computational approaches, Gordo specializes in custom-made raving dancefloors conceived as complete experiential operas—immersive environments where sound, light, space, and code converge through interactivity. In these works, the audience's presence and participation is not incidental but fundamental; the artwork exists only through collective engagement. His projects often explore themes of permanence, ownership, and the evolving nature of digital culture.

As the founder of Gordo Labs, he develops experimental projects at the intersection of Web3, decentralized systems, and creative technology. His work has encompassed music platforms, governance systems, total experiential environments, and visual experiments that challenge conventional boundaries between technology and art.

Currently, Gordo continues to explore new territories in generative systems, obras de arte total, on-chain art, and the tools that enable new forms of creative expression—investigating how technology can expand rather than constrain artistic possibilities.

Sergio Gordo is a Madrid-based artist whose practice emerges from the intersection of architecture, music, programming, and design. This unique combination of disciplines allows him to craft interactive experiences where state-of-the-art digital technology becomes a canvas for new forms of expression.

His artistic practice spans generative art, total works of art for electronic music culture, blockchain-based artworks, interactive installations, and light art. Central to his work is the role of the spectator as an integral source of the artwork itself—interactivity is not merely an element but the foundation through which sound, light, space, and code converge to create participatory experiences that exist only through collective engagement.